Product Manager
Job Overview:
Reporting to the Sr. Director of Product, the Product Manager will oversee Zartico’s marketing and visitor intelligence product suite — including the Z5 analytics platform, Media Attribution, and Visitor Journey App. In this role, you’ll define product requirements and user stories, manage releases, maintain a robust and prioritized backlog, and coordinate customer and internal feedback to continuously improve our offerings.
You’ll work across our entire product ecosystem, gaining a deep understanding of how our applications interconnect to deliver comprehensive insights for destination marketing organizations. This is a unique opportunity to help shape and influence an integrated data platform rather than being confined to a single product area. You’ll collaborate closely with the Sr. Director of Product—who sets overall strategy and direction—while driving the day-to-day execution, feature development, and cross-product initiatives that bring Zartico’s vision to life.
As a key member of the product team, you will have a significant influence on the company’s strategic direction and will be instrumental in driving revenue growth, market expansion, and customer satisfaction.
Experience in Agile/Scrum product development methodologies
Exemplary presentation skills and relationship skills both in-person and in-virtual settings
Bachelor's degree in a technical or business field required; advanced degree (MBA or equivalent) strongly preferred.
Tourism, digital marketing and/or marketing agency experience.
Familiarity and comfort with AI, LLM, modern cloud architecture, APIs, and enterprise integrations.
Prior startup experience and/or experience scaling products from MVP to enterprise-grade solutions
Proven ability to drive innovation through user research, experimentation, and rapid prototyping
Through collaboration with the core team, define products with a clear long-term vision for Zartico products based on user needs, market research, and company goals.
Clearly detail product(s) value to clients— What they receive, how it makes their workflow better, why they don't want to work without it.
Define the user experience from initial concepts to delight and adoption.
Create & maintain product roadmap outlining how the product will evolve, prioritize features, bug fixes, releases, and how the product solves customer needs.
Collaborate with cross-functional teams, including engineering, data science, sales and customer success to execute on product strategy
Define and prioritize product requirements, user stories and acceptance criteria for all product releases.
Ensure a SaaS like customer experience and easy user experience in all customer-facing products.
Manages the continuous customer feedback process
Iterate on product features based on product feedback, KPIs and evolving market trends
Lead agile product development processes
Partner with marketing & sales to develop product positioning, messaging and launch plans
Assisting in defining and articulating a bold, forward-looking product vision and multi-year strategy that aligns with the first customer needs/value, the company's mission, and business goals.
Leverage modern AI and AI growth as a core component of product strategy and delivery.
Move forward market opportunities and guide prioritization to balance innovation with optimization.
Represent the product organization in all cross-functional meetings, serving as the voice of the product team.
Represent value to the end customer in all cross-functional meetings.
Act as a key liaison between product, engineering, design, marketing, sales, support, and operations
Serve as a marketing partner, ensuring the product(s) value and capabilities are translated to the marketing team.
Ensure alignment across teams on product priorities, requirements, and delivery timelines.
Partner with marketing and customer-facing teams to support go-to-market strategies, positioning, and enablement
Own the full product lifecycle: research, ideation, validation, delivery, launch, and iteration.
Use qualitative and quantitative data to validate assumptions, prioritize features, and refine the roadmap.
Help establish product development best practices, driving consistency, scalability, and operational excellence
Continuously gather customer insights through interviews, usage data, and Net Promoter Score (NPS)/Customer Satisfaction Score (CSAT) scores.
Stay informed on market trends, competitor offerings, and emerging technologies.
Ensure that products solve real customer problems and deliver measurable value.
Ensure proper user experience and ease of use for the customer journey using our products.
Assist with defining success metrics and KPIs for product performance, usage, retention, and growth.
Analyze product performance and use data to drive prioritization and resource allocation.
Report progress and outcomes to executive stakeholders regularly
Location:
Zartico is a remote-first company with headquarters in Salt Lake City, Utah. This role is open to candidates located anywhere in the continental United States.
Occasional travel, estimated at approximately 25%, may be required.
Applicants must be currently authorized to work in the United States on a full-time basis. Zartico is unable to provide Visa sponsorship at this time.
Why Zartico?
Zartico is an emerging marketing technology company that applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to the travel and entertainment industries. By transforming complex data into actionable insights, Zartico illuminates the hidden patterns of people and places, empowering marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and efficiency, and communicate real-world impact.
Health, Vision and Dental with subsidy for employee-only premiums
HSA & FSA options available.
Unlimited Paid Time Off
16 Paid company holidays
Winter Break (Dec 24th - Jan 2)
401(K) plan