TekRecruiter has been asked to recruit a Product Manager to join the team of an awesome medical technology company. This position sits in San Diego, CA and is ideally for someone with 3 to 6 years of experience.
Product Management
- Supports annual portfolio planning process to define portfolio roadmap and strategic priorities
- Influences product development core team and other multifunctional resources to implement portfolio strategy
- Develops robust business cases for growth opportunities with deep understanding of the market, competition, and customer needs
- Identify key portfolio gaps with in-depth analysis of the portfolio and align internal teams on new product strategy and tactics
- Generates novel ideas for defining and bringing to market innovative products and technologies
- Gathers customer inputs and requirements by completing VOC studies and customer interviews
- Ensures that customer perspectives are appropriately incorporated into every aspect of product development
Marketing Plan and product Launch
- Develops and carries out marketing plans and launch plans in collaboration with the Core Team, global marketing, and regional teams to create robust new product pipeline
- Leads all aspects of the global product positioning, go-to-market strategies, and pricing
- Collaborates with regional teams to establish and execute regional tactics to accelerate new product adoption and ensure achievement of financial expectations
- Effectively communicates value proposition of the products to sales team and develops sales tools and digital assets that prompt buying decisions
- Trains regional sales and marketing teams on products and workflows/applications
- Translates technical capabilities and features into meaningful customer benefits and messages
- Develops expertise on customer buying criteria, target customer segmentation, competition to build strategies to win in the market
- Establishes and maintains a strong driven position through strategic and tactical execution of growth opportunities
- Supervise and communicate new product performance success metrics
- Actively seeks new ways to improve BD’s Research Solutions portfolio of products and services to build solution-based offerings and/or optimize current solution offerings.
Lifecycle Management
- Conducts in-depth analyses on market growth/trends and maturity of different product lines to determine appropriate lifecycle management tactics including pricing/discounts, discontinuations, and targeted growth/promotion strategies
- Align key internal partners on lifecycle management strategies and collaborate with the global and regional teams to implement
Requirements
General Requirements:
- General knowledge of the Life Sciences industry as well as the sales, operations, and marketing functions
- Scientific and technical knowledge with the ability to develop and review technical product specifications and applications development plans
- Specific understanding of flow cytometry and antibody products preferred
- Highly motivated, customer focused leader who thrives in a dynamic environment easily develops relationships and engagement with KOLs
- Demonstrated critical thinking and implementation skills
- Validated analytical skills with ability to translate data into concrete plans
- Capable of handling and driving the completion of multiple contending projects
- Ability to develop comprehensive business cases with detailed financial analysis
- Ability to develop clear strategic recommendations from data analysis and customer insights
- Excellent written and oral communication, interpersonal skills
- Demonstrated learning agility and work towards results
- Ability to prioritize and implement a variety of objectives and clearly communicate progress and roadblocks
- Self-starter and resourceful in developing creative solutions
- 3-4 years of product marketing and/or product management experience or equivalent combination of education and life sciences experience including marketing, sales, sales training, technical support, project management, business development or other related function
- Product marketing/management experience in fields, such as brand management, product development, product launch, marketing campaign development
- Experience working in and/or leading teams in cross-functional environments and/or matrix organizations
- Experience in identifying market opportunities, customer segmentation, competitive analysis, forecasting, pricing strategy, market development and go-to-market models and strategies
- Hands on experience in flow cytometry and/or immunological assays desired
MUST HAVE
- 3-4 years of product marketing and/or product management experience or equivalent combination of education and life sciences experience including marketing, sales, sales training, technical support, project management, business development or other related function
- Product marketing/management experience in fields, such as brand management, product development, product launch, marketing campaign development
- Experience working in and/or leading teams in cross-functional environments and/or matrix organizations
- Experience in identifying market opportunities, customer segmentation, competitive analysis, forecasting, pricing strategy, market development and go-to-market models and strategies
- Hands on experience in flow cytometry and/or immunological assays desired
TekRecruiter is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. TekRecruiter will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.