Staff Product Manager

Ready to make a real impact on global health and wellness care?

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.

In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.

We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.

Position Summary

We are looking for a Staff Product Manager to join our growing team.

As a Staff Product Manager, you'll own strategy and execution across two interconnected and high-impact domains: the practitioner onboarding and personalization experience that drives time-to-value and conversion, and the AI-powered capabilities that will define Practice Better's next generation of product. You'll partner closely with our AI engineering team to move fast and build thoughtfully — translating the rapidly evolving AI landscape into a clear, prioritized roadmap grounded in real practitioner needs. And you'll bring the same rigor and intentionality to onboarding and personalization, designing experiences that help practitioners see value quickly and stay for the long term.

You lead with clarity and confidence, thrive in ambiguity, and take pride in both shipping great products and raising the bar for the people around you. You bring deep AI product expertise, strong data intuition, and the kind of senior IC excellence that makes the whole team better.

Note: Practice Better is a remote-first company with team members across North America. This particular role is currently open to US-Based and Canadian-based candidates only, and candidates must be legally entitled to work for any employer in the country that they are based. Practice Better is unable to support sponsorship for work permits or visas at this time.

What You’ll Be Doing

• Own product strategy and roadmap for Onboarding & Personalization and AI — two critical domains for Practice Better's conversion, retention, and competitive differentiation
• Partner closely with our AI engineering team to define, prioritize, and ship AI-powered features that deliver real practitioner value — moving fast without losing rigor
• Lead AI product strategy, translating the rapidly evolving AI landscape into a clear, prioritized roadmap grounded in user needs and business outcomes
• Drive personalized onboarding experiences that accelerate time-to-value for new practitioners and meaningfully improve free trial to paid conversion
• Set the standard for data-driven product development — define success metrics, instrument features, analyze outcomes, and use quantitative and qualitative signals to guide decisions
• Lead discovery and validation efforts, synthesizing user research, behavioral data, and market insights to inform prioritization
• Serve as a force multiplier for the product team — mentor PMs, model best-in-class product practices, and elevate discovery, communication, and execution quality across the organization
• Drive cross-functional alignment across Engineering, Design, Research, Marketing, and Customer Success on complex, multi-workstream initiatives
• Develop and execute go-to-market strategies for major launches, working closely with Marketing and Customer Success on positioning, communications, and rollout planning
• Contribute shared frameworks and best practices that improve how the product org discovers, builds, and ships at scale

What You Bring

• 7+ years of experience as a Product Manager in a SaaS environment, with a track record of leading large, complex initiatives
• Demonstrated expertise in AI product management — you understand how to identify high-value AI use cases, work effectively with ML/AI engineering teams, and ship AI features responsibly and iteratively
• Deeply data-driven — you set up instrumentation, define success metrics, track outcomes rigorously, and are comfortable working with data at every stage of the product lifecycle
• Experience owning onboarding, activation, or personalization product areas, with a strong understanding of how to drive time-to-value and conversion
• Proven ability to drive full product lifecycle ownership across multiple teams or workstreams simultaneously
• Deep expertise in product discovery and user research methods
• Strong cross-functional influencer — you align diverse stakeholders and drive momentum without relying on formal authority
• Excellent communication and facilitation skills, with a bias for clarity and action
• Naturally elevates the people around you — through mentorship, modeling excellent craft, and raising the standard for what "good" looks like
• Comfortable operating in a fast-moving, growth-stage environment — analytical, curious, and focused on outcomes over perfection

Bonus Points

• Experience building or scaling AI-powered features in a SaaS product, particularly in vertical software
• Familiarity with LLMs, AI workflow automation, or AI-assisted tools for knowledge workers or professionals
• Experience in health, wellness, or healthcare industries, particularly with HIPAA-compliant systems
• Familiarity with integrative health, nutrition, or practice management domains
• Experience with product-led growth (PLG), activation optimization, or lifecycle marketing collaboration
• Experience leading product through a period of significant company growth or transformation

Compensation & Pay Transparency

At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.

Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.

Anticipated Base Salary Range (United States): $195,000 – $210,000/year USD

We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.

The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.

What We Offer

Comprehensive Benefits

We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.

Remote-First, Connected Culture
Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.

Wellness and Growth

• Unlimited vacation, built on trust, clear expectations, and real support for taking time off
• Company RRSP program with employer-matched contributions
• Comprehensive health and dental benefits from day 1
• $750 annual Health & Wellness Allowance
• $1,000 annual Learning & Development Allowance to support your growth
• $500 annual Home Office Allowance to set up a productive remote workspace
• Sprout Family: personalized support for family-building and fertility journeys
• Inkblot: confidential, digital mental health support from licensed professionals
• Company-wide holiday closure in December
• Regular virtual company-wide events, lunches

Thriving at Practice Better

At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.

We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.

Our Commitment to Diversity, Equity & Belonging

We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.

If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.

We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request. 

Ready to Apply?

If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.

Apply Now → https://practicebetter.io/careers

Official Recruitment Notice & AI at Practice Better

All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com.

Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at careers@practicebetter.io to verify its legitimacy.

AI in Recruitment at Practice Better
We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone.

What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness.

We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver.

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