Sr. Digital Product Manager (Membership, Customer Data & Loyalty)

Create a healthier, brighter future for pets, pet parents and people!

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.

• We love all pets like our own
• We’re the future of the pet industry
• We’re here to improve lives
• We drive outstanding results together
• We’re welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We’re focused on purpose-driven work, and strongly believe what’s good for pets, people and our planet is good for Petco.

Membership, Customer Data & Loyalty

Position Overview

The Senior Digital Product Manager will lead digital product initiatives supporting Membership, Customer Data, and Loyalty programs for a $6B specialty retail organization. Will own the end-to-end product strategy and roadmap for customer identity, data platforms, and loyalty experiences across digital and in-store channels.

The ideal candidate brings deep expertise in customer data platforms (CDPs), identity resolution, loyalty ecosystems, personalization, and privacy governance, combined with strong business acumen and cross-functional leadership skills.

Key Responsibilities

Product Strategy & Vision

• Define and execute the multi-year product strategy for Membership, Customer Data, and Loyalty platforms.
• Develop and maintain a prioritized product roadmap aligned with enterprise growth, retention, and customer lifetime value (CLV) objectives.
• Identify opportunities to leverage customer data to drive personalization, engagement, and revenue growth.

Customer Data & Platform Leadership

• Lead development and optimization of customer data capabilities, including:
  • Identity resolution and profile unification
  • Data governance and compliance (GDPR, CCPA, etc.)
  • Segmentation and audience management
  • Real-time personalization enablement
• Partner with Engineering and Data teams to evolve CDP, CRM, and marketing technology stacks.
• Ensure scalable architecture to support omnichannel retail environments.

Membership & Loyalty Programs

• Own digital product capabilities supporting loyalty enrollment, rewards management, tiering, promotions, and engagement campaigns.
• Optimize customer lifecycle journeys from acquisition through retention.
• Develop features that enhance member value proposition and drive repeat purchase behavior.
• Measure and improve loyalty program ROI, retention rate, and lifetime value.

Cross-Functional Leadership

• Lead agile product teams and collaborate closely with:
  • Engineering
  • Data Science & Analytics
  • Marketing & CRM
  • eCommerce
  • Store Operations
  • Finance & Legal
• Serve as the voice of the customer and translate business objectives into clear product requirements.
• Align stakeholders around KPIs and measurable outcomes.

Analytics & Performance

• Define success metrics and KPIs (CLV, retention, engagement, incremental revenue, NPS).
• Use data and experimentation (A/B testing, cohort analysis) to drive product decisions.
• Build executive-level reporting and business cases for investment prioritization.

Required Qualifications

• 5+ years of product management experience, with 3+ years in digital product leadership.
• Deep expertise in customer data management, CDPs, CRM systems, and loyalty platforms.
• Experience in retail, specialty retail, consumer brands, or omnichannel environments.
• Proven track record of delivering data-driven personalization initiatives.
• Strong understanding of privacy regulations and data governance frameworks.
• Experience leading agile product teams and influencing cross-functional stakeholders.
• Demonstrated ability to manage complex platform integrations and enterprise-scale systems.

Preferred Qualifications

• Experience working in a multi-billion-dollar retail organization.
• Background in subscription or membership-based business models.
• Familiarity with leading CDP and CRM ecosystems (e.g., Salesforce, Adobe, Tealium, etc.).
• MBA or advanced degree in business, technology, or related field.

Leadership Competencies

• Strategic thinker with strong commercial acumen
• Data-driven decision maker
• Influential communicator with executive presence
• Customer-obsessed mindset
• Bias for action and measurable impact
• Ability to operate in fast-paced, matrixed organizations

Impact of the Role

This role directly influences customer retention, personalization maturity, and revenue growth by shaping how the organization leverages its customer data assets. The Senior Digital Product Manager will play a critical role in strengthening membership value, loyalty engagement, and long-term customer relationships.

#LI-CS1

#CORP

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.

/ year

For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits

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