Senior Product Manager, Hemgenix US Marketing

The Senior Product Manager will support development of strategy and will execute tactics directed at health care professionals for promotion of HEMGENIX in the US. You will be responsible for using customer and market insights to challenge established thinking and solve brand issues in innovative ways; creating impactful, innovative marketing programs that drive hemophilia B gene therapy understanding and adoption of HEMGENIX.

Day-to-day responsibilities include

• Developing impactful creative, messages, and core content aligned with the commercial strategy.
• Driving non-personal and personal HCP engagement and education activities.
• Aligning with Sales leadership on execution priorities.
• Leading cross-functional team members including medical, insights & analytics, and the field sales organization to drive key insights and customer driven decisions for the brand.

Qualifications:

• Bachelors' degree in life sciences or healthcare discipline; MBA preferred.
• 7+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical, biotech or medical device industry.
• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Ability to build meaningful experiences with HCPs by understanding their needs and desires.
• Bias for action and ability to manage multiple priorities in a fast-paced environment.
• Ability to exercise strong judgment and live up to the highest ethical standards.
• Excellent communication skills and self-awareness of leadership style.
• Ability to build productive partnerships and collaborate effectively in a matrix organization.
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM.

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.

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