Product Manager, Marketing - CRM

Compensation Data

The base salary range for this position is $140,000 to $222,000.   The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements.  We continuously review market data and may adjust salary ranges as needed in the future.  Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.​

Description

Supports the execution of the brand plan to meet business objectives with a focus on developing and executing consumer marketing tactics to drive engagement, brand awareness, and growth.. Has developed knowledge and skills to identify and solve issues related to the implementation of the brand plan. Works with moderate guidance in own department and leverages cross-functional support. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

Duties & Responsibilities

• Supports the implementation of brand plans and tactics to support the brand strategy, which may include collaboration with other brand team members, BIPI extended team members and external agencies/vendors.
• Works within and adheres to the HPRC review process.
• Understands and applies latest trends in the market, competition and/or product performance; communicate insights and recommendations to team members.
• Coordinates activities with internal and external vendors to support and ensure the effective implementation of marketing plans/tactics.
• Assists in the development, management and monitoring of identified brand expenses.
• Responds timely to non-standard requests from clients; investigates issues with assistance from others as needed. Works closely with field force regarding planning and execution of brand plan.
• Communicates marketing objectives to internal partners to ensure alignment.
• Manages administrative responsibilities in a timely manner.

Requirements

• Bachelor´s degree from an accredited institution or equivalent related work experience required.
• MBA preferred.
• One to two (1-2) years of experience in the pharmaceutical or related industry in marketing, sales or related field.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.
• Demonstrated project management skills.
• Demonstrated understanding of budget and resource management.
• Job primarily is operational/tactical in nature but requiring a creative and innovative approach.
• Has developed knowledge and skills in own discipline.
• Still acquiring higher level skills.
• Works with moderate guidance in own department of knowledge.
• History of successful performance.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.