Product Manager II, Content Management

About the Role

The Content Supply Chain horizontal powers the end-to-end ecosystem that delivers product information, creative assets, localized content, and user interface components to every customer touchpoint across our brands.


The Content Management & Design System function orchestrates the platforms, standards, and governance that ensure brand-right, data-connected, and efficiently delivered experiences at scale. It serves as the connective tissue between creative storytelling, structured product data, and experience assembly — enabling faster creation of consistent, personalized, and AI-assisted customer experiences.

The Product Manager II, Content Management supports the delivery and evolution of the platforms that power how content, assets, and experience components are created, managed, and delivered across Gap Inc.’s brands and channels.

This role focuses on execution within CMS, translating product strategy into shipped capabilities that improve content velocity, consistency, and quality across digital and physical touchpoints. Reporting to the Director, Product Management – Content Management & Design System, the role works closely with a Senior Product Managers for CMS and DS, who provide mentorship and strategic guidance while enabling the PdM II to take increasing ownership of product outcomes.

What You'll Do

• Own the delivery of defined CMS capabilities, translating roadmap priorities into clear requirements, user stories, and acceptance criteria.

• Partner closely with Engineering and UX to deliver scalable, performant, and accessible CMS features that support content authors, editors, and publishing teams.

• Improve content authoring, publishing, and localization workflows by evolving CMS content models, templates, workflows, and governance across brands and channels.

• Ensure CMS platforms effectively integrate with Design System components, enabling authors to assemble experiences using approved, reusable UI components without managing design complexity.

• Collaborate with Creative, Brand Experience, Marketing, and Localization teams to understand content workflows, pain points, and adoption challenges.

• Partner with peer Product Managers across Product Catalog, Creative Asset Management, Localization, and Design System teams to ensure seamless data, asset, and component flows into CMS-driven experiences.

• Use qualitative feedback, analytics, and operational insights to prioritize backlog items and iterate on delivered CMS features.

• Track and report on CMS-focused KPIs such as author adoption, time-to-publish, content reuse, localization efficiency, and content quality.

• Support CMS platform governance, content standards, accessibility requirements, and compliance needs to ensure high-quality experiences at scale.

• Participate in quarterly planning, sprint rituals, and release coordination, contributing to predictable delivery and continuous improvement.

Who You Are

• 3–6 years of experience in product management, digital platforms, or related roles, preferably within retail, e-commerce, or enterprise content tools.

• Hands-on experience working with content management systems and content operations workflows; familiarity with design systems as an integration or dependency is a plus.

• Strong execution skills, with experience translating strategy into clear requirements and shipping high-quality, platform-focused features.

• Comfortable partnering with engineering, UX, and cross-functional stakeholders in an agile product environment.

• Customer-focused mindset, with curiosity about content author and editor workflows and a desire to improve usability and adoption.

• Data-informed approach, with experience using metrics and feedback to evaluate product performance and guide iteration.

• Growing technical fluency and interest in CMS architecture, APIs, integrations, and scalable platform design.

• Strong written and verbal communication skills, with the ability to collaborate across creative, technical, and business teams.

• Bachelor’s degree in Business, Computer Science, Design, or a related field.