Product Manager - Farmers Insurance Solutions

This position is responsible for developing and managing a comprehensive suite of financial products serving current and potential agent members.  This role as a dynamic Product Manager will lead the strategy, growth, and profitability of our Farmers Insurance Solutions product suite. This is a business-driven role, focused on managing the product lifecycle from ideation to execution, with a strong emphasis on P&L ownership, market positioning, and enhancing value to our members and partners.  This position requires a strong background in financial services, insurance-adjacent products, profitability analysis, and business strategy.  The Product Manager (Farmers Insurance Solutions) plays a key role in shaping the product roadmap, pricing strategy, and revenue performance, ensuring that every solution we offer is market-competitive, financially sound, and member-focused.

POSITION SCOPE

• Develop and manage an integrated product suite of Farmers Insurance Solutions products.
• Direct responsibility for product P&L across both lending and deposit platforms.
• Strategic accountability for agency-specific financial needs assessment and solution development.
• Budget authority of approved budget allocations for product development, implementation, and support resources for Farmers Insurance Solutions products.

KEY RESPONSIBILITIES

• Own the full P&L for assigned Farmers Insurance Solutions products, ensuring financial targets are met or exceeded.
• Develop and refine product strategies based on market research, member needs, competitive analysis, and business goals.
• Establish loan and deposit pricing matrices reflecting relationship depth and total product utilization.
• Build and execute go-to-market plans, including product launches, pricing strategies, and marketing support in collaboration with cross-functional teams.
• Continuously monitor product performance, identify improvement opportunities, and recommend optimizations to maximize growth, retention, and profitability.
• Develop proprietary agency performance benchmarks for lending and deposit solution optimization.
• Lead internal working groups and cross-functional initiatives related to product innovation, expansion, or repositioning.
• Serve as the primary subject matter expert for Farmers Insurance Solutions across internal and external stakeholders.
• Ensure compliance with regulatory, financial, and partner requirements.

PERFORMANCE ATTRIBUTES

·         Strategic thinking with ability to translate industry-specific needs into viable financial products.

·         Strong business acumen and ownership mindset, with direct experience managing product-level financials (revenue, margins, pricing models).

·         Strong analytical skills with direct experience in profitability analysis and financial modeling.

·         Deep understanding of financial services, insurance solutions, or related industries.

·         Strategic thinking ability, paired with tactical execution and attention to detail.

·         Excellent communication skills — able to translate complex ideas into clear, actionable strategies.

·         A collaborative spirit, with the ability to influence and lead across teams without direct authority.

PREFERRED QUALIFICATIONS

·         Bachelor’s degree in Business, Finance, Marketing, or a related field; MBA preferred.

·         Five or more years of experience in product management, financial services, or insurance-related industries.

·         Track record of managing products with meaningful P&L accountability.

WHY JOIN US?

At Farmers Insurance Federal Credit Union, you’ll be part of a team that’s reshaping how financial solutions support our members’ financial well-being. We value innovation, collaboration, and results — and we’re looking for a Product Manager who’s ready to help us raise the bar.