Responsible for planning, developing, and implementing both domestic and international marketing programs for assigned products. Interfaces with Sales, Engineering, Manufacturing, Supply Chain and Purchasing functions to manage product lines. Coordinates and oversees the execution of advertising and promotional programs and produce reporting to ensure objectives are met. Negotiates with outside vendors as appropriate. May research, identify, define and evaluate potential new products. Identify and resolve brand and channel conflict.
Bachelorβs degree in Marketing, Business Administration, or Engineering.
Thorough understanding of business operations and finance. MBA preferred.
7-10 yearsβ experience across a broad range of functions including marketing, manufacturing, distribution, and sales. Exposure to engineering design highly valued.
Knowledge of the automotive, industrial and retail tool industries, both domestic and international.
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Competencies
Snap-on is an Equal Opportunity Employer,Minority/Female/Disabled/Veteran.