Principal Product Manager, Topps

Principal Product Manager, eCommerce – Topps.com

Location: Los Angeles

About the Role

Fanatics Collect is seeking an experienced Principal Product Manager to lead the eCommerce strategy and execution for Topps.com. As the owner of this direct-to-consumer channel, you’ll be responsible for evolving our Shopify-based storefront into a best-in-class destination for collectors and fans. You’ll work cross-functionally across design, engineering, marketing, operations, and business teams to build experiences that are both customer-centric and revenue-generating.

This is a high-impact role for a product leader who thrives in a fast-paced environment, understands the nuances of eCommerce and digital merchandising, and can balance long-term vision with rapid iteration.

Key Responsibilities

• Own the product vision, roadmap, and execution for Topps.com, spanning both front-end user experiences and back-end operational tools.
  
   
• Lead Shopify-based platform evolution and customization to support both limited-edition product drops and evergreen merchandising strategies.
  
   
• Partner with marketing and growth teams to drive conversion, retention, and site traffic through optimized UX, content placement, and personalization.
  
   
• Collaborate with engineering and design partners to deliver seamless, mobile-first customer journeys from discovery through checkout and fulfillment.
  
   
• Define and monitor key metrics (e.g., conversion rate, average order value, cart abandonment) to guide decision-making and assess business impact.
  
   
• Proactively identify friction in the purchase journey and lead initiatives to enhance site performance, navigation, search, and merchandising capabilities.
  
   
• Serve as the internal subject matter expert for Shopify and consumer eCommerce experience, helping guide cross-functional planning and investments.
  
   
• Help establish a culture of experimentation through A/B testing and rapid iteration grounded in user insights and behavioral data.
  
   

Qualifications

• Minimum of 7 years of product management experience, ideally focused on consumer eCommerce, Shopify, or other digital retail platforms.
  
   
• Proven ability to manage consumer-facing product development from inception to launch, with a keen eye for user experience and commercial outcomes.
  
   
• Highly analytical and fluent in using data to inform roadmap decisions, evaluate experiments, and uncover optimization opportunities.
  
   
• Strong communicator and collaborator, with the ability to synthesize complex requirements and align diverse stakeholders.
  
   
• Comfortable operating in a matrixed, cross-functional environment with fast-moving priorities.
  
   
• Familiarity with SEO, conversion rate optimization (CRO), and digital merchandising best practices.
  
   
• Passion for collectibles, sports, or fandom-driven communities is a plus.
  
   

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers