Principal Product Manager

Serving the People Who Serve the People

 

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

 

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Granicus is seeking an experienced Principal Product Manager to lead the strategy and execution of our CRM product portfolio for destination marketing organizations (DMOs). This senior-level role will drive the modernization of our flagship legacy CRM product through the successful rollout of a next-generation platform, while ensuring continued value delivery from existing solutions. The Principal Product Manager will own the product roadmap, align business objectives with customer needs, and lead a team of two Product Managers to deliver high-impact outcomes across multiple value streams.

• Define and communicate the vision and strategy for the CRM portfolio, balancing innovation with legacy product support.
• Act as the primary owner of the product roadmap, ensuring alignment with business goals and market trends.
• Drive the successful implementation and adoption of the new CRM platform, including migration planning and customer onboarding.
• Oversee maintenance and incremental improvements for CRM products to sustain customer satisfaction and revenue.
• Lead and mentor two Product Managers, providing coaching and career development.
• Collaborate with engineering, design, marketing, and customer success teams to deliver roadmap priorities on time and within scope.
• Apply data-driven decision-making to prioritize trade-offs and clarify requirements throughout the agile development lifecycle.
• Participate in PI planning, sprint ceremonies, and retrospectives to ensure alignment and execution.
• Define success metrics, monitor product performance, and communicate progress to stakeholders and executive leadership.

• 5+ years of product management experience, including leadership of complex product portfolios.
• Proven success in SaaS product strategy and execution, ideally within CRM or marketing technology domains.
• Experience managing platform transitions or large-scale product migrations.
• Strong understanding of agile methodologies and scaled frameworks (e.g., SAFe).
• Technical fluency to engage with engineering teams on APIs, data models, and system architecture.
• Exceptional communication and stakeholder management skills.
• Ability to build business cases and make data-driven decisions.
• Experience in tourism, destination marketing, or related industries is a plus.
  
  
• Ability to influence without authority and champion change when needed.
• Strong analytical and problem-solving skills.
• Ability to balance strategic vision with tactical execution in a fast-paced environment.
• Passion for customers and delivering exceptional user experiences.
• Ability to build strong working relationships across all levels of the organization and with distributed teams.

USD $129,000.00 - USD $145,000.00 /Yr.

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

 

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

 

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

 

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
  a part of our journey.
• A few culture highlights include – Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
  sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employee
  population
  
  

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one.
Here’s what you can expect as a U.S.-based team member:

Flexibility & Balance

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
  
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
  
• Work From Home Reimbursement – Support a productive home office environment.

Health & Wellness

• Multiple Health Plan Options – Including a 100% employer-paid plan.
  
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
  
• Fitness Reimbursement Program – Stay active, your way.
  
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.

Family & Future

• Paid Parental Leave – For both birthing and non-birthing parents.
  
• Traditional & Roth 401(k) – With a generous company match.
  
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.

Growth & Recognition

• Online Learning Platforms – Fuel your professional development.
  
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.