Downstream Marketing, Product Manager

Shoulder Innovations is a medical device startup that is revolutionizing shoulder replacements. Led by a seasoned team with over a century of orthopedic expertise, we’ve developed a disruptive shoulder replacement system and secured substantial funding to drive rapid growth. (NYSE: SI).  

We’re seeking entrepreneurial talent to join us on this exciting journey. Ready to make an impact in orthopedics? Let’s grow together!

We're looking for a curious, strategic, and collaborative Downstream Marketing, Product Manager who is excited to shape and execute marketing strategy for our shoulder arthroplasty and ProVoyance portfolio. In this role, you’ll build cross-functional relationships, gain hands-on experience across multiple workstreams, and contribute to meaningful growth in a fast-paced, mission-driven environment.

This individual will be the main lead for downstream marketing initiatives for a portfolio of solutions in the shoulder arthroplasty market. This role focuses on driving adoption, utilization, and market growth by translating clinical and technical capabilities into compelling customer value.

You will work closely with surgeons, sales teams, and cross-functional partners to optimize product positioning, enhance the user experience, and execute go-to-market strategies.

What You Will Do

As a product manager you will complete marketing activities to drive adoption and utilization of the shoulder arthroplasty portfolio; Responsibilities may include:

• Develop product positioning, messaging, and value propositions
• Support product trouble shooting, software updates and best practices
• Analyze product performance metrics and driving data-informed decisions
• Engage with customers, sales teams, and key stakeholders to gather insights
• Plan and travel to industry meetings to showcase product portfolio and messaging

Commercial Strategy & Execution

• Own downstream marketing strategy for preoperative planning software
• Develop and execute go-to-market plans to drive product adoption, utilization, and revenue growth for shoulder arthroplasty portfolio
• Partner with sales leadership to create account targeting strategies and commercial playbooks
• Monitor competitive landscape and identify opportunities for differentiation
• Analyze product performance metrics and customer usage data to inform strategy

Field Support

• Support field sales teams on product features, positioning, and objection handling
• Partner with clinical specialists to ensure consistent messaging and effective product demonstrations
• Support key customer engagements, including product rollouts and strategic accounts
• Translate complex hardware and software capabilities into customer-facing messaging

We believe to be successful as a Downstream Marketing, Product Manager, you will have the following:

• Bachelor’s degree required (MBA or advanced degree preferred)
• 3-6 years of experience in marketing, consulting, product management, or related fields
• Strong analytical and problem-solving skills
• Ability to travel approximately 20% of time
• Experience supporting product launches or commercial initiatives
• Experience in healthcare, medical devices, or highly regulated industries
• Familiarity with product lifecycle management and marketing frameworks
• Ability to thrive in a fast-paced, collaborative environment

If you are looking to further your career in a pioneering and evolving industry, apply today for our Downstream Marketing, Product Manager position. We value and appreciate our employees and will support you with great company culture, opportunities for professional growth, competitive wages, and benefits. To learn more about us, visit us online at https://shoulderinnovations.com.  

Important note to job seekers: To be considered for this role, candidates must be authorized to work in the United States. Shoulder Innovations is unable to offer visa sponsorship at this time.