Category Product Manager — Building Products Category

Help shape the future of the building products industry. At UFP Industries, we are innovators, problem-solvers, and trusted partners in delivering high-quality solutions to customers across North America. We’re looking for a driven Category Product Manager to own strategy, development, and go-to-market execution for a diverse category within our Building Products portfolio.

If you love blending analytics with creativity, seeing ideas become reality, and influencing growth on a large scale — this role is for you.

What You’ll Do

As a key cross-functional leader, you will:

• Develop and execute strategic roadmaps that fuel growth and deliver on business objectives

• Use market insights, customer feedback, and competitive intelligence to uncover new opportunities

• Lead product innovation from concept through commercialization

• Partner closely with Engineering, Operations, and Supply Chain to deliver excellent, manufacturable products

• Own product assortment, lifecycle decisions, and pricing strategies to optimize category performance

• Build compelling product positioning and equip Sales with effective tools and storytelling

• Support launch initiatives across marketing channels including packaging, digital content, and training

• Serve as product expert — coaching Sales, supporting customer conversations, and guiding internal decisions

• Collaborate cross-functionally to ensure alignment across marketing, operations, legal, and finance

• Track performance metrics and transform data into action

• This role requires creative thinking, strong communication, and the confidence to influence decisions across the business.

What You Bring

• 5+ years in product management, category management, or product marketing — ideally in building materials or a related industry

• Demonstrated success managing product lifecycles and driving profitable growth

• Ability to translate market data into clear decisions and priorities

• Experience leading projects from idea to commercial success

• Bachelor’s degree in Business, Marketing, Engineering, or a related field

• Tech-savvy with strong analytical, organization, and communication skills

• Able to thrive in a fast-paced environment while building alignment and momentum across teams

Who You Are

• A natural collaborator with strong influencing skills

• Curious and strategic — always searching for ways to improve and innovate

• Highly motivated and self-directed, with strong attention to detail

• Passionate about hands-on ownership and making a measurable impact

Why UFP

• Industry-leading company with a strong culture of innovation and growth

• Opportunities to shape key product categories impacting millions of customers

• Supportive and collaborative team environment

• Competitive pay, benefits, and professional development opportunities

• Based at our vibrant Grand Rapids, MI headquarters

• Travel 10–20% as needed to domestic locations and customers

If delivering high-impact product strategy gets you excited — we want to meet you. Join us and help build what’s next.