AI/ML Content Planning Product Manager (WWCSO)
Apple
Full-time
On-site
Cupertino, California, United States
- Own the vision and strategy for the content planning and performance platform, including Airtable-based campaign planning, CMS/DAM integrations, and telemetry dashboards.
- Design structured content models and workflows to support planning, creation, localization, adoption (HQ → Geo, Geo → Geo), and publishing of global content.
- Develop critical metrics for measuring content performance across the supply chain, including time to publish, asset utilization, cost per asset, content utilization, content engagement, and content reuse.
- Lead integration work between content planning tools (Airtable), digital asset and content management, product information management, and analytics platforms (GA4, Adobe Analytics).
- Build and launch dashboards that provide real-time transparency into workflow health, bottlenecks, and content effectiveness.
- Drive AI and experimentation strategy across planning, metadata capture, and content optimization in partnership with AI/ML teams.
- Advocate for geo content teams by designing flexible workflows that empower local content adoption, reuse, and measurement.
- Champion telemetry and measurement standards to create a self-optimizing content supply chain.
- Collaborate closely with engineering, design, Marcom, Business Process Re-engineering (BPR), Product Marketing, and content operations partners to deliver high-quality product outcomes.
- Onboard new users to the tools, conduct training sessions, and author onboarding materials with the support of external and internal partners.
- 8+ years of product management experience, including direct ownership of platform products, content tools, MarTech, CMS, DAM, or DXP tools.
- Deep understanding of content supply chains, content planning workflows, and global content operations.
- Hands-on experience designing and scaling structured metadata systems and content performance tracking solutions.
- Proven track record building and scaling internal tools or workflow automation platforms across multiple functions.
- Familiarity with CMS platforms (preferably Adobe AEM), DAM systems (e.g., Nuxeo), Airtable, and enterprise-grade planning systems.
- Ability to lead cross-functional collaboration across product, engineering, design, operations, and marketing teams.
- Strong analytical abilities with experience defining content metrics and building dashboards (e.g., Looker, Tableau, Airtable Interfaces).
- Experience building privacy-first telemetry systems or working with analytics frameworks (GA4, Adobe Analytics, Snowflake/BigQuery pipelines).
- Ability to work scrappily and resourcefully to stand up early solutions while planning for scalable future state.
- Outstanding communication skills with the ability to drive clarity and alignment at all levels of the organization.
- Strategic problem solver: You see connections between tools, workflows, content, and outcomes.
- Empathy for content operations teams — you understand their needs and design tools that unlock creativity and efficiency.
- Bachelor degree
- Experience working with AI/ML-driven content personalization, content tagging, or experimentation platforms (Adobe Target, etc.).
- Experience supporting geo-localized workflows and building global-to-local adoption models.
- Knowledge of content experimentation (A/B testing, MVT) and audience segmentation strategies.
- Strong technical competence (APIs, integrations, data pipelines) to partner closely with engineering.
- Passion for building internal platforms that drive efficiency, creativity, and measurable business impact.
- MBA Degree