- Own the vision and strategy for the content planning and performance platform, including Airtable-based campaign planning, CMS/DAM integrations, and telemetry dashboards.
- Design structured content models and workflows to support planning, creation, localization, adoption (HQ → Geo, Geo → Geo), and publishing of global content.
- Develop critical metrics for measuring content performance across the supply chain, including time to publish, asset utilization, cost per asset, content utilization, content engagement, and content reuse.
- Lead integration work between content planning tools (Airtable), digital asset and content management, product information management, and analytics platforms (GA4, Adobe Analytics).
- Build and launch dashboards that provide real-time transparency into workflow health, bottlenecks, and content effectiveness.
- Drive AI and experimentation strategy across planning, metadata capture, and content optimization in partnership with AI/ML teams.
- Advocate for geo content teams by designing flexible workflows that empower local content adoption, reuse, and measurement.
- Champion telemetry and measurement standards to create a self-optimizing content supply chain.
- Collaborate closely with engineering, design, Marcom, Business Process Re-engineering (BPR), Product Marketing, and content operations partners to deliver high-quality product outcomes.
- Onboard new users to the tools, conduct training sessions, and author onboarding materials with the support of external and internal partners.